Privacy Policy

Seidel Industrial Equipment Co., Ltd.

Website: https://seidel-ind.com

Effective Date: July 30, 2026

  1. Introduction

Seidel Industrial Equipment Co., Ltd. (“Seidel”, “we”, “us”, or “our”) is committed to protecting the personal data of visitors to our website. This Privacy Policy describes how we collect, use, retain, and safeguard personal data in connection with https://seidel-ind.com, in accordance with the European Union General Data Protection Regulation (GDPR).

  1. Personal Data We Collect

Information you provide: When you submit inquiry forms, quotation requests, or other communications, we collect your name, business email, phone number, company name, country/region, and project-related details such as location, engineering specifications, and equipment requirements. We only request information relevant to your communication.

Information collected automatically: When you visit our website, technical data may be collected including IP address, browser type, operating system, pages visited, visit duration, referral URL, and date/time of access. This is used for website operation, security, and analytics.

Cookies: Essential cookies are used for website functionality and do not require consent. Analytics and preference cookies are used only with your consent. You may manage preferences via the cookie consent banner on our website.

We do not collect payment card details, government identification numbers, or special categories of personal data through this website.

  1. Purposes and Legal Basis for Processing

We process personal data on the following legal bases under the GDPR:

  • Responding to inquiries and preparing quotations (pre-contractual measures)
  • Contract and order fulfilment — processing, tracking, shipment, customs, and warranty communications (contractual necessity)
  • Website operation and security — maintenance, misuse prevention, troubleshooting (legitimate interest)
  • Website analytics and improvement — understanding visitor interaction to improve usability (legitimate interest, subject to consent where required)
  • Marketing communications — technical insights, company news, exhibition information (consent only)
  • Legal compliance — tax, export/import, regulatory obligations (legal obligation)

You may withdraw consent at any time. Withdrawal does not affect processing carried out prior to withdrawal.

  1. Third-Party Services

We engage third-party service providers for website hosting, content management, cookie consent management, analytics, and related functions. These providers act as data processors under contractual safeguards. The specific services may be updated as the website evolves.

  1. International Data Transfers

We are based in China, and personal data may be processed in countries outside the European Economic Area (EEA). Where data is transferred outside the EEA, we safeguard such transfers through Standard Contractual Clauses (SCCs) approved by the European Commission and, where applicable, adequacy decisions or other legally recognized mechanisms.

  1. Data Sharing

We do not sell, rent, or trade personal data. We may disclose data only to:

  • Seidel personnel involved in your inquiry or order fulfillment
  • Service providers supporting website operation or business functions, under contractual obligations
  • Logistics partners for order fulfillment, bound by confidentiality agreements
  • Legal or regulatory authorities where required by applicable law
  1. Data Retention

Inquiry and quotation data: retained for up to 2 years after last interaction. Contract and order data: retained for the duration of the contract plus 5 years for legal and tax requirements. Server logs: retained for 90 days. Marketing consent records: retained for the duration of consent plus 3 years for compliance evidence. When data is no longer needed, it is deleted or anonymized.

  1. Your Rights

Under the GDPR, you have the right to:

  • Access, correct, or request deletion of your personal data
  • Restrict or object to certain processing
  • Request data portability
  • Withdraw consent at any time
  • Lodge a complaint with a supervisory authority in your jurisdiction

To exercise your rights, contact info@seidel-ind.com. We will respond within 30 days.

  1. Data Security

We implement technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or disclosure, including SSL/TLS encryption for website traffic and access controls on our systems.

  1. Policy Updates

We may update this Privacy Policy from time to time. The latest version will always be available on this page with the updated effective date.

 

For privacy-related inquiries, please contact: info@seidel-ind.com