Seidel Industrial Equipment Co., Ltd.
Website: https://seidel-ind.com
Effective Date: July 30, 2026
- Introduction
Seidel Industrial Equipment Co., Ltd. (“Seidel”, “we”, “us”, or “our”) is committed to protecting the personal data of visitors to our website. This Privacy Policy describes how we collect, use, retain, and safeguard personal data in connection with https://seidel-ind.com, in accordance with the European Union General Data Protection Regulation (GDPR), where applicable.
- Personal Data We Collect
Information you provide: When you submit inquiry forms, quotation requests, or other communications, we collect your name, business email, phone number, company name, country/region, and project-related details such as location, engineering specifications, and equipment requirements. We only request information relevant to your communication.
Information collected automatically: When you visit our website, certain technical data may be collected automatically, including IP address, browser type, operating system, pages visited, visit duration, referral URL, and date/time of access. Some of this information is used for website operation and security. Where you have provided the required consent, certain information may also be processed for website analytics and improvement.
Cookies: Essential cookies are used for website functionality and do not require consent where permitted by applicable law. Analytics and preference cookies are used only with your consent where consent is required. You can manage or withdraw your preferences through the cookie consent banner and settings provided on our website.
We use CookieYes to manage cookie consent and record visitors’ consent preferences. Where Google services are used for analytics, Google Consent Mode is used to communicate the relevant consent choices to Google’s services.
We do not collect payment card details, government identification numbers, or special categories of personal data through this website.
- Purposes and Legal Basis for Processing
We process personal data on the following legal bases under the GDPR, where applicable:
- Responding to inquiries and preparing quotations — processing is necessary for taking steps at the request of the data subject prior to entering into a contract.
- Contract and order fulfilment — processing, tracking, shipment, customs, and warranty communications where processing is necessary for the performance of a contract.
- Website operation and security — maintenance, misuse prevention, troubleshooting, and protection of our website and systems based on our legitimate interest in providing a secure and functional website.
- Website analytics and improvement — understanding how visitors interact with our website and improving its content, performance, and usability. Where consent is required, analytics processing is based on your consent.
- Marketing communications — technical insights, company news, exhibition information, or similar communications where based on your consent.
- Legal compliance — compliance with applicable tax, export/import, regulatory, and other legal obligations.
Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
- Third-Party Services
We engage selected third-party service providers for website hosting, content management, cookie consent management, analytics, and related functions.
Our website uses CookieYes to manage cookie consent and visitor preferences.
We also use Google Analytics to understand website traffic and visitor interactions and to help us improve our website. Google Analytics is used subject to the applicable consent requirements.
We use Google Site Kit as a technical integration within our WordPress website to connect and manage selected Google services, including Google Analytics and Google Search Console.
Google Consent Mode helps communicate visitors’ consent choices to Google’s services so that the relevant Google tags can adjust their behaviour according to those choices.
Google Search Console is used to monitor the performance and visibility of our website in Google Search and to identify technical or indexing issues. It is primarily a website management and search-performance service rather than a visitor analytics tool.
These third-party services may process information in accordance with their own privacy policies and applicable data protection requirements. Where service providers process personal data on our behalf, appropriate contractual safeguards are applied where required.
- International Data Transfers
Our website is hosted on server infrastructure located in Singapore. As a result, certain personal data may be processed outside the European Economic Area (EEA), including in Singapore or other countries where our service providers operate.
Where personal data is transferred outside the EEA, we take appropriate measures to ensure an adequate level of protection in accordance with applicable data protection laws. Depending on the circumstances, these safeguards may include Standard Contractual Clauses approved by the European Commission or other legally recognized transfer mechanisms.
- Data Sharing
We do not sell, rent, or trade personal data.
We may disclose or provide access to personal data only where necessary and appropriate, including to:
- Seidel personnel involved in your inquiry or order fulfilment
- Service providers supporting website operation or business functions, under appropriate contractual obligations
- Analytics, cookie-consent, hosting, and other technical service providers where necessary for the services described in this Privacy Policy
- Logistics partners for order fulfilment, where necessary and subject to appropriate confidentiality obligations
- Legal, regulatory, or governmental authorities where required by applicable law
We only share personal data to the extent necessary for the relevant purpose or where required or permitted by applicable law.
- Data Retention
Inquiry and quotation data: retained for up to 2 years after the last interaction, unless a longer retention period is required or permitted by law or is necessary in connection with an ongoing business relationship.
Contract and order data: retained for the duration of the contract and thereafter for the periods required by applicable legal, accounting, tax, or regulatory obligations.
Server logs: generally retained for up to 90 days, unless a longer period is necessary for security, troubleshooting, legal claims, or other legitimate purposes.
Marketing consent records: retained for as long as necessary to demonstrate and manage consent in accordance with applicable legal requirements.
Cookie and consent information: retained in accordance with the applicable consent-management configuration and for as long as necessary to document and manage your consent choices.
When personal data is no longer required for the relevant purpose and no legal obligation requires further retention, it will be deleted or anonymized where appropriate.
- Your Rights
Under the GDPR, where applicable, you have the right to:
- Access, correct, or request deletion of your personal data
- Restrict or object to certain processing
- Request data portability
- Withdraw consent at any time where processing is based on consent
- Lodge a complaint with a competent data protection supervisory authority
You may also have additional rights depending on the applicable data protection laws and circumstances of the processing.
To exercise your rights, please contact info@seidel-ind.com.
We will respond to your request within the period required by applicable data protection law.
- Data Security
We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure.
These measures include SSL/TLS encryption for website traffic, access controls, and other security measures appropriate to the nature of the data and the risks associated with its processing.
However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.
- Policy Updates
We may update this Privacy Policy from time to time to reflect changes to our website, services, data processing practices, or applicable legal requirements.
The latest version will always be available on this page together with the updated effective date.
For privacy-related inquiries, please contact: info@seidel-ind.com
