About Us

Our Vision

We are a team of highly qualified engineers and staff members offering world-class automation solutions. Our vision reaches far past customer expectations to provide the highest level of technological know-how. We are passionate and innovative, improvising with creativity whenever needed. We are quickly becoming identified as a leader in this industry, as we provide thoughtful, client-centered services from top-level engineers and staff members. When it comes to a new product construction or design, we think outside the box. We work on each project with a high level of passion and commitment, striving to take our collective technological wisdom to a new level.

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Mission

Our mission is to provide our customers with highly functional and safe products developed with a high degree of imagination, integrity, commitment, and professionalism. Our top priority is to ensure that our customers can use our products flexibly and advantageously well into the future. We strive to become one of the most successful global providers for automation solutions and special machine equipment, exceeding our customers’ expectations.

Our History

Founded in 2011, Seidel Industrial Equipment Co., Ltd is a German company with production and engineering in Shanghai, China. Our range of business primarily covers four main areas: Product Development Services based on Innovative ideas, Product Contract Manufacturing, Machinery Manufacturing and Automation technology.

Our greatest strengths lie in Innovation-Research & Development, Product Contract Manufacturing services, as well as the attention we provide to our customers’ demands and requirements. Our number one priority is to develop machines and products that consistently outperform those used in the past. We provide exceptional quality, allowing our customers to significantly reduce their process and parts costs in return. With many years of experience, our employees have extensive knowledge of the machines and products that we develop in-house. As a result, we are continually successful in developing custom machines that offer our customers a substantial competitive advantage.

History chart

2011

Seidel’s Foundation

Seidel’s Foundation

The foundation of Seidel as a wholly-owned foreign company in Shanghai, China.

2012

First Robotic Assembly Line

First Robotic Assembly Line

The development and installation of the first robotic assembly line at a sub-supplier in Shanghai.

2014

The Move to a Larger Factory Building

The Move to a Larger Factory Building

Continuous growth allowed us to move to a larger factory building.

2018

Design Manufacturing

Design Manufacturing

The introduction of a fully automatic cleaning system under our brand.

2019

SSH360 Compact Clean

SSH360 Compact Clean

The introduction of our brand design SSH360 Compact Clean.

2021

Basic and Advanced Smart Clean Machines

Basic and Advanced Smart Clean Machines

The introduction of our brand design  Basic and Advanced Smart Clean Machines.

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