manufacturing of robotics and machinery

Engineering original industrial solutions

Seidel Industrial Equipment is a German company headquartered in Shanghai, the epicenter of the global industrial products industry. The overarching thrust at Seidel can be stated in a just a few words: engineering original industrial solutions.

We specialize in customized automation and cutting-edge machine construction, mainly using robotics as the core components. For our principle market in China, we concentrate on developing robust, easy-to-operate and almost maintenance-free machines, always based on innovative ideas. As your competent and qualified partner, we stay by your side throughout the entire developmental phase and beyond.

Business Fields

Contract Manufacturing

Automation Technology

Small Lot Size Production

Development Projects

Few Things We're Good At

CNC Metal Processing

Customized Machine Development & Production

Small Series Manufacturing

Factory Automation

Tool Making & Plastic Injection Molding


Autoation industrial technology

Automation Technology

New Product Development & Manufacturing


  • Innovative concepts
  • Development & design
  • Precision construction
  • Implementation and manufacturing
  • Service at client's premises

The knowledge about the appropriate capital goods and production methods for various modules/partial products is a very important part of the overall implementation. This is our strength. Contact us and find it out yourself, in a personal conversation.


  • Formulation of ideas
  • Creative problem-solving
  • Analysis and research


  • Specifications
  • Prototypes


  • Toolmaking
  • PPAP
  • Preproduction

Besides our core competence in the area of mechanical engineering, we continue to offer the development and production of customer specific products with the aim of bringing them to a successful mass production. Usually, we do not take over from the specification sheet, but we are involved from the initial concept and idea. We pay special attention to lean manufacturing principles, because the foundation of lean manufacturing is established during product development and not when the production processes are arranged.

Seidel Industrial Equipment

C1 No 1000 Jiu Jing RoadJiu Ting County, Song Jiang District201615 Shanghai, China

+86 2137021776