We engineer Solutions

Seidel Industrial Equipment is a German company headquartered in Shanghai, the epicenter of the global industrial products industry. The overarching thrust at Seidel can be stated in a just a few words: 

engineering original industrial solutions.

We specialize in customized automation and cutting-edge machine construction, mainly using robotics as the core components. For our principle market in China, we concentrate on developing robust, easy-to-operate and almost maintenance-free machines, always based on innovative ideas. As your competent and qualified partner, we stay by your side throughout the entire developmental phase and beyond.

Besides our core competence in the area of mechanical engineering, we continue to offer the development and production of customer specific products with the aim of bringing them to a successful mass production. Usually, we do not take over from the specification sheet, but we are involved from the initial concept and idea. We pay special attention to lean manufacturing principles, because the foundation of lean manufacturing is established during product development and not when the production processes are arranged.